Pricing
Transparent, fixed-fee where possible.
We quote flat fees once the spec is signed off. No day rates hidden in a retainer. No "it depends."
01 · Start
Entry point
Digital Audit & AI Review
£995
fixed
The only way in. Two weeks from brief to roadmap.
- Operational mapping
- AI opportunity review
- Prioritised roadmap
- Fixed quote for next steps
- 50% credited back on build
02 · Build
Bespoke website or software
£2.5k
– £20k+
Scope-dependent. Websites from £2.5k, operational tools from £8k, full platforms from £20k.
- Wireframes & fixed quote
- Weekly demos
- Staging environment
- Training & documentation
- 30-day post-launch support
03 · Run
Monthly support & evolution
£900
– £1,800 /mo
Optional retainer. Hosting, monitoring, fixes, and a pool of dev hours.
- Priority support SLA
- Monthly improvement sprint
- AI workflow evolution
- Quarterly ops review
- Cancel any month
Questions we get a lot
The honest answers.
01Why does the Audit cost money? Other consultants do it free.+
Because free discovery calls are sales pitches. The £995 pays for two weeks of real work — mapping your operation, finding the bottlenecks, and producing a ranked plan. We're accountable for the quality of the output, not for closing you on a build. If you decide not to work with us further, you keep the roadmap.
02We already have Xero / Shopify / Jobber. Can you work around those?+
Yes — and we'll tell you when to keep them. We integrate with the tools you already pay for. The goal is rarely "rip and replace"; it's usually "stitch together so your team stops copy-pasting between systems."
03Is "AI" just a marketing sticker?+
Sometimes, yes. That's why the Audit includes a no-hype AI review. We'll show you where LLMs actually save time — document parsing, triage, summarisation, classification — and where they're a distraction. If AI isn't the answer for you, we'll say so.
04How long does a typical build take?+
Small websites: 2–4 weeks. Operational tools: 6–12 weeks. Larger platforms: 3–6 months. We quote a fixed fee and a fixed end date — if we overrun, that's on us.
05Do we own the code?+
Yes. Full source code, documentation, and infrastructure are handed over on completion. No vendor lock-in. You can hire any other developer to maintain it.
06We're not sure we need software. We just need things to be tidier.+
Then the Audit is still the right call. Sometimes the answer is a better Google Sheets setup, a £20/mo SaaS tool, or changing one step in how you handle invoices. We'll tell you that — it's a better outcome for you than a £30k build you didn't need.
Start here
Start with
Start with
the Audit.
Two weeks, £995 fixed, no obligation. At the end you'll have a plan — and a much clearer picture of whether we're the right team to build it.