Pricing

Transparent, fixed-fee where possible.

We quote flat fees once the spec is signed off. No day rates hidden in a retainer. No "it depends."

01 · Start Entry point

Digital Audit & AI Review

£995 fixed

The only way in. Two weeks from brief to roadmap.

  • Operational mapping
  • AI opportunity review
  • Prioritised roadmap
  • Fixed quote for next steps
  • 50% credited back on build
02 · Build

Bespoke website or software

£2.5k – £20k+

Scope-dependent. Websites from £2.5k, operational tools from £8k, full platforms from £20k.

  • Wireframes & fixed quote
  • Weekly demos
  • Staging environment
  • Training & documentation
  • 30-day post-launch support
03 · Run

Monthly support & evolution

£900 – £1,800 /mo

Optional retainer. Hosting, monitoring, fixes, and a pool of dev hours.

  • Priority support SLA
  • Monthly improvement sprint
  • AI workflow evolution
  • Quarterly ops review
  • Cancel any month

Questions we get a lot

The honest answers.

01Why does the Audit cost money? Other consultants do it free.+
Because free discovery calls are sales pitches. The £995 pays for two weeks of real work — mapping your operation, finding the bottlenecks, and producing a ranked plan. We're accountable for the quality of the output, not for closing you on a build. If you decide not to work with us further, you keep the roadmap.
02We already have Xero / Shopify / Jobber. Can you work around those?+
Yes — and we'll tell you when to keep them. We integrate with the tools you already pay for. The goal is rarely "rip and replace"; it's usually "stitch together so your team stops copy-pasting between systems."
03Is "AI" just a marketing sticker?+
Sometimes, yes. That's why the Audit includes a no-hype AI review. We'll show you where LLMs actually save time — document parsing, triage, summarisation, classification — and where they're a distraction. If AI isn't the answer for you, we'll say so.
04How long does a typical build take?+
Small websites: 2–4 weeks. Operational tools: 6–12 weeks. Larger platforms: 3–6 months. We quote a fixed fee and a fixed end date — if we overrun, that's on us.
05Do we own the code?+
Yes. Full source code, documentation, and infrastructure are handed over on completion. No vendor lock-in. You can hire any other developer to maintain it.
06We're not sure we need software. We just need things to be tidier.+
Then the Audit is still the right call. Sometimes the answer is a better Google Sheets setup, a £20/mo SaaS tool, or changing one step in how you handle invoices. We'll tell you that — it's a better outcome for you than a £30k build you didn't need.
Start here

Start with
the Audit.

Two weeks, £995 fixed, no obligation. At the end you'll have a plan — and a much clearer picture of whether we're the right team to build it.